Camilla Lützhøft Stahlschmidt » BIMK

BIMK exam project

Camilla — Sun, 06 Dec 2009 21:05:44 +0000

Interactive marketing is becoming more and more common in the public sphere. An example of this is a campaign that DSB had in the Fall of 2009. Posters showing 2D-barcodes were put up in trains and on platforms, so that passengers could use their mobile phones to scan a barcode and be directed to e.g. a website.
In this paper we describe the campaign, analyze the visibility and use of it, and discuss possible reasons for the recipients’ reactions to the 2D-barcodes and service, based on both a qualitative and quantitative analysis.

Our BIMK exam project entitled “2D-stregkoder i S-toget” can be found here

And the appendix here

Slides for presentation

Camilla — Sun, 22 Nov 2009 17:10:01 +0000

Slides for our presentation for BIMK tomorrow can be found here

Meeting with Bjarki

Camilla — Fri, 13 Nov 2009 13:21:44 +0000

We met with Bjarki yesterday to get some feedback and advise for the BIMK exam project. He was very positive and told us that the work we had done so far was good. We recorded the meeting, and you can find the video here

Guerrilla group

Camilla — Mon, 26 Oct 2009 14:17:09 +0000

I’m now in a group with Jeanette, Vita and Cecilia for the BIMK exam project. We have chosen to work with Guerrilla marketing, and you can find our blog here (It’s in Danish).

Survey

Camilla — Mon, 05 Oct 2009 12:49:15 +0000

Today we worked with surveys and used surveymonkey.com to create a survey for some of our fellow students. The survey is available here

Mandatory assignment – BIMK

Camilla — Sun, 04 Oct 2009 21:26:08 +0000

Can be found here