Interactive marketing is becoming more and more common in the public sphere. An example of this is a campaign that DSB had in the Fall of 2009. Posters showing 2D-barcodes were put up in trains and on platforms, so that passengers could use their mobile phones to scan a barcode and be directed to e.g. a website.
In this paper we describe the campaign, analyze the visibility and use of it, and discuss possible reasons for the recipients’ reactions to the 2D-barcodes and service, based on both a qualitative and quantitative analysis.
Our BIMK exam project entitled “2D-stregkoder i S-toget” can be found here
And the appendix here
